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Privacy Notice for the Processing of Personal Data

(pursuant to EU Regulation No. 2016/679 and Legislative Decree No. 101/2018)

Dr. Privacy S.r.l., with registered office at Via Nicolò Porpora 12, 00198 – Rome (the “Data Controller”), as the data controller, hereby informs you—pursuant to Article 13 of EU Regulation No. 2016/679 (hereinafter, “GDPR”) and Legislative Decree 101/2018—that the personal data of guests of Flora Guest House will be processed in the manner and for the purposes set out in this notice:


Data Collected

The Data Controller processes the personal data provided during the booking process, as required by applicable regulations. In particular, this includes identification and contact data supplied when making a reservation or completing the required registration forms.

During the stay at the property, images may also be collected via video surveillance systems intended to ensure guest safety, but only in the facility’s common areas. These data will be processed exclusively by the Data Controller and only for the limited time necessary to address any unlawful activities occurring on the premises.


Purpose of Processing

The processing of personal data does not require explicit consent, as it is necessary for:

  • the conclusion of service agreements;

  • compliance with legal obligations, regulations, EU legislation, or authority orders;

  • the exercise of the Data Controller’s rights (e.g., right to legal defense).


Processing Methods

Personal data are processed using the operations outlined in Article 4(2) of the GDPR, including: collection, recording, organization, storage, consultation, processing, modification, selection, retrieval, comparison, use, interconnection, blocking, communication, deletion, and destruction.

Data may be processed both on paper and electronically/automatically. The Data Controller will retain personal data only for the time necessary to fulfill the purposes outlined above.


Mandatory Nature of Data Provision

Providing data at the time of signing a service contract with the company—or individuals authorized by it—is mandatory to establish the contractual relationship and ensure the provision of hospitality services, including administrative, support, and communication activities related to the stay.


Data Access

Data may be communicated or made accessible exclusively to employees and collaborators of the company, in their capacity as designated and/or authorized personnel and/or system administrators, for the purposes outlined in this notice.


Data Disclosure

Without the need for explicit consent (pursuant to Article 6(b) and (c) GDPR), the Data Controller may disclose the data for the purposes outlined above to: supervisory authorities, judicial bodies, insurance companies (for insurance-related services), or other entities to whom communication is required by law. These entities will process the data as independent data controllers. Your personal data will not be disseminated to third parties.


Data Transfer

Your personal data will not be transferred outside the European Economic Area (EEA). Should such a transfer become necessary, the Data Controller guarantees that it will comply with the provisions of Articles 45 and following of the GDPR.


Data Subject Rights

At any time, you may exercise your rights under Articles 15–22 of the GDPR, including the right to:

  • obtain confirmation as to whether personal data concerning you are being processed;

  • access your personal data;

  • obtain information on the purposes of the processing, the categories of personal data involved, the recipients or categories of recipients of your data, and the retention period;

  • request rectification or erasure of personal data, or restriction of processing;

  • object to processing as provided under Article 21 of the GDPR;

  • withdraw your consent at any time;

  • receive your personal data in a structured, commonly used, and machine-readable format (data portability), and transmit them to another controller without hindrance.

You also have the right to lodge a complaint with the Data Protection Authority under Article 77 of the GDPR.


How to Exercise Your Rights

You may exercise your rights at any time by sending:

– a registered letter to Dr. Privacy S.r.l., Via Nicolò Porpora 12, 00198 – Rome 
– an email to: consulenza@drprivacy.it


COOKIE POLICY

This website uses cookies—text files stored on the user’s device—or technology that allows access to information stored on the device. Cookies store visitor preferences, verify the site’s correct operation, and improve functionality by personalizing content based on the browser used. They also simplify browsing (e.g., login, language selection), and analyze how visitors use the site.


Types of Cookies Used

  • Technical Cookies: Used solely to enable electronic communication, ensure correct site display, facilitate navigation, distinguish users for login purposes, and maintain security. Some are session cookies (deleted when the browser is closed), while others are persistent (e.g., storing cookie consent for 1 year). No consent is required for these cookies.

  • Analytics Cookies: Used directly by the site operator to collect aggregate, anonymous information on the number of users and how they visit the site. These are treated as technical cookies if anonymized.

  • Profiling and Marketing Cookies: Used exclusively by third parties (not by the site owner) to collect user behavior, interests, and consumption habits to deliver personalized advertising.

By clicking “OK” on the cookie banner or continuing to browse the site, the visitor expressly consents to the use of cookies and similar technologies, including their storage on their device and access to information therein for the purposes indicated above.


Disabling Cookies

Users may refuse or revoke consent to cookies at any time. Cookies are tied to the browser used and can be disabled:

  • directly via browser settings

  • or via the banner at the bottom of the page.

Disabling cookies may affect some website functions, especially third-party services such as:

  • YouTube or other video-sharing services

  • Social media share buttons

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Instructions for disabling cookies can be found on the following pages:

  • Mozilla Firefox

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Third-Party Cookies

This site acts as an intermediary for third-party cookies (e.g., social buttons), used to provide additional services and functionality, simplify usage, or offer personalized advertising. The site has no control over these cookies, which are entirely managed by third parties. For information about their use and how to disable them, please refer to the respective third-party privacy policies.

Note: user tracking generally does not involve identifying the user unless the user is logged into the third-party service at the time of browsing.


This site uses third-party cookies from:

Google Inc.

For information on how Google handles data, refer to Google’s Privacy Policy and How Google uses data when you use partner sites or apps.

  • Google Analytics: Used to analyze site usage, generate usage reports, monitor visits, and identify the most visited pages.

  • YouTube (owned by Google): Cookies are set when a page containing an embedded video is accessed or a video is played. Users are not identified unless logged into Google.

    • The “enhanced privacy mode” is enabled, which prevents YouTube from storing visitor data unless a video is played.

    • Collected Data: Number of views, IP address, video preferences, Google account association if logged in.

    • Data location: USA.


Social Network Plugins

This site includes social network plugins/buttons to allow content sharing on social platforms. When visiting a page with a plugin, your browser connects directly to the social network’s servers, which may track your visit and link it to your social account if logged in.

To avoid tracking, log out of social accounts and delete related cookies before visiting the site.

This site uses privacy-enhanced plugins, which do not send or access cookies until clicked.

Refer to each platform’s privacy policy for details on information collection and use:

  • Facebook

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